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low cost paid advertising strategies for canadian businesses
Reaching new customers through paid advertising can be incredibly effective for Canadian businesses, but without a big budget, it's crucial to be strategic. Here are some low-cost paid advertising strategies you can consider:
Targeted Digital Advertising:
Reaching new customers through paid advertising can be incredibly effective for Canadian businesses, but without a big budget, it's crucial to be strategic. Here are some low-cost paid advertising strategies you can consider:
Targeted Digital Advertising:
- Pay-per-click (PPC) advertising: Platforms like Google Ads and Bing Ads offer granular targeting options to reach a specific audience relevant to your business. Start with a small budget and focus on high-intent keywords, optimizing your campaigns regularly for maximum efficiency.
- Social media advertising: Facebook, Instagram, LinkedIn, and other platforms offer affordable ad options based on demographics, interests, and behaviours. Experiment with different ad formats (images, videos,