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Buyer’s Journey vs Hero’s Journey
Now, why is this brief overview of an epic narrative important to your business? Here is where several companies go awry. They believe their company is the hero, poised to save the damsel. But you’re not really the hero of this narrative — the buyer is, and they’re kind of stuck.
Now, why is this brief overview of an epic narrative important to your business? Here is where several companies go awry. They believe their company is the hero, poised to save the damsel. But you’re not really the hero of this narrative — the buyer is, and they’re kind of stuck.